https://www.alexandervalera.com/about daily 0.75 2021-11-28 https://static1.squarespace.com/static/613ff4ca2f120f389040c209/t/61588bdf9e417e2b3ef7cbe8/1633192932577/battlestation.jpeg About Me - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.alexandervalera.com/contact daily 0.75 2021-09-29 https://www.alexandervalera.com/contact-1 daily 0.75 2021-10-02 https://www.alexandervalera.com/projects daily 1.0 2021-11-28 https://www.alexandervalera.com/projects/the-bike-stand monthly 0.5 2021-09-28 https://static1.squarespace.com/static/613ff4ca2f120f389040c209/t/614658d3b06d7e297feb3c7d/1632269905068/methods+used.png Alexander Valera UX Designer Portfolio - The Bike Stand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/613ff4ca2f120f389040c209/t/615647bd9912112783dbc94f/1633210713487/The+Bike+Stand+store+front.jpeg Alexander Valera UX Designer Portfolio - The Bike Stand - Exploring the problem space I began by conducting research to understand the behaviors of online shoppers and discover what advantages, if any, do users associate with online shopping versus the in-store experience. What advantages and disadvantages were users presented to depending on the selling environment? How could I align the needs and wants of the users to provide solutions that lead to a seamless e-commerce shopping experience? https://static1.squarespace.com/static/613ff4ca2f120f389040c209/t/61564afa92e4214be0e3bbdc/1633210784729/Group+1.png Alexander Valera UX Designer Portfolio - The Bike Stand https://static1.squarespace.com/static/613ff4ca2f120f389040c209/t/615e53362a4c830c9e4acfe0/1633571645047/Discover+-+C%26C+AnalysisC%26C+%281%29.png Alexander Valera UX Designer Portfolio - The Bike Stand https://static1.squarespace.com/static/613ff4ca2f120f389040c209/t/61464212e012ab5759ccf627/1631994794555/Screen+Shot+2021-09-18+at+3.45.58+PM.png Alexander Valera UX Designer Portfolio - The Bike Stand https://static1.squarespace.com/static/613ff4ca2f120f389040c209/t/614687f32c396e7210b0c1b8/1633131500857/Journey+Map+%281%29.png Alexander Valera UX Designer Portfolio - The Bike Stand Click to enlarge https://static1.squarespace.com/static/613ff4ca2f120f389040c209/t/61579ca223faf66abc743394/1633132012707/Screen+Shot+2021-10-01+at+7.39.00+PM.png Alexander Valera UX Designer Portfolio - The Bike Stand To address the needs of the new site’s information architecture, I had to dissect the existing product. The navigation was cluttered and justified to the left margin. There was a large body of text and no attention paid to design principles with spacing. There were very few product images to give a sense of balance. I would address the landing page first. By simplifying the navigation design, limiting chunks or large text, and eliminating the extra steps to get to product pages, I was designing with the intention to map out a clear content strategy to aid in the users search for the product they need, and the quickest path to obtaining that product. https://static1.squarespace.com/static/613ff4ca2f120f389040c209/t/61492d49b4cb9a738e766489/1632188210718/Design+-+Sketchessketches+%281%29.png Alexander Valera UX Designer Portfolio - The Bike Stand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/613ff4ca2f120f389040c209/t/6157a38ead8b324428c295f6/1633133459870/Hi+Fi+Screens+%281%29.png Alexander Valera UX Designer Portfolio - The Bike Stand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.alexandervalera.com/projects/starshiptechnologies monthly 0.5 2021-09-29 https://static1.squarespace.com/static/613ff4ca2f120f389040c209/t/614f58d2203339032884b26f/1632590351131/methods+used+p3.png Alexander Valera UX Designer Portfolio - Starship Technologies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/613ff4ca2f120f389040c209/t/615d02adbdc7eb1c2a02da49/1633485536232/aff+results.png Alexander Valera UX Designer Portfolio - Starship Technologies https://static1.squarespace.com/static/613ff4ca2f120f389040c209/t/615b9c2be6ee1b619b8d1171/1633473899226/Group+75.png Alexander Valera UX Designer Portfolio - Starship Technologies https://static1.squarespace.com/static/613ff4ca2f120f389040c209/t/615ba05667ed0339495db73d/1633485878299/Screen+Shot+2021-10-04+at+8.43.53+PM.png Alexander Valera UX Designer Portfolio - Starship Technologies - Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/613ff4ca2f120f389040c209/t/615b9e44e84c6260dd8b7833/1633394270172/Persona+1+Primary.png Alexander Valera UX Designer Portfolio - Starship Technologies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/613ff4ca2f120f389040c209/t/615d03c37a86bb2b5ac8315f/1633485801453/uflow.png Alexander Valera UX Designer Portfolio - Starship Technologies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/613ff4ca2f120f389040c209/t/615bc1d3becab57a9322476b/1633485864773/Narrative+Arc+%282%29+1.png Alexander Valera UX Designer Portfolio - Starship Technologies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/613ff4ca2f120f389040c209/t/615bbd79225bf339a3b690e8/1633465400046/Group+36+%281%29+1.png Alexander Valera UX Designer Portfolio - Starship Technologies https://static1.squarespace.com/static/613ff4ca2f120f389040c209/t/615d0608d515b55d02624cfc/1633486371669/nav+strats.png Alexander Valera UX Designer Portfolio - Starship Technologies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/613ff4ca2f120f389040c209/t/615bccd72ee8b96aab3d0106/1633465421027/Rectangle+242.png Alexander Valera UX Designer Portfolio - Starship Technologies https://static1.squarespace.com/static/613ff4ca2f120f389040c209/t/615ca4e15f008229f6c350f3/1633461518124/Atomic+Design.png Alexander Valera UX Designer Portfolio - Starship Technologies https://static1.squarespace.com/static/613ff4ca2f120f389040c209/t/615ca47f7677d02316495626/1633461465318/Moodboard.png Alexander Valera UX Designer Portfolio - Starship Technologies https://static1.squarespace.com/static/613ff4ca2f120f389040c209/t/615ca766b664d12ba4876022/1633462951315/Screen+Shot+2021-09-06+at+10.41+1.png Alexander Valera UX Designer Portfolio - Starship Technologies - CONTENT STRATEGY Rethinking our brand and offer